{"product_id":"pavizham-matta-long-grain-rice-10kg","title":"Pavizham Matta Long Grain Rice 10kg","description":"\u003ch1\u003e\u003cspan\u003ePavizham Matta Long Grain Rice 10kg\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy the authentic taste of Kerala with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePavizham Matta Long Grain Rice 10kg\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a traditional South Indian rice variety known for its distinctive reddish-brown colour, hearty texture and earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlso known as Kerala Matta Rice or Kerala Red Rice, this long grain variety is a popular choice for everyday meals and pairs beautifully with traditional Kerala curries, dals and vegetable dishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe convenient 10kg pack is ideal for families who regularly enjoy authentic South Indian cuisine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pavizham\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Matta Long Grain Rice\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNet Weight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 10kg\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRice Variety:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kerala Matta Rice (Red Rice)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eGrain Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Long Grain\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Distinctive Reddish-Brown\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm and Hearty When Cooked\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFlavour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mildly Earthy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCuisine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kerala and South Indian\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Traditional Kerala Meals and Everyday Cooking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eServing with traditional Kerala fish curry.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnjoying alongside sambar, rasam and dal.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePreparing authentic Kerala-style rice meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePairing with avial, thoran and vegetable curries.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eServing with chicken, mutton and other savoury curries.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEveryday family lunches and dinners.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePreparing traditional South Indian meals for family gatherings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eTraditional Kerala Long Grain Matta Rice\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePavizham Matta Long Grain Rice brings the familiar taste and texture of traditional Kerala rice to your kitchen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatta rice is widely enjoyed across Kerala and is recognised for its characteristic reddish-brown grains and satisfying texture. Its mildly earthy flavour makes it an excellent accompaniment to rich, spicy curries and traditional vegetable dishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether preparing a comforting Kerala lunch or a delicious family dinner, this rice is a versatile addition to your everyday cooking essentials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Cook\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse the rice thoroughly with clean water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoak if desired, following the instructions on the packaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdd the recommended quantity of water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCook using a saucepan or pressure cooker until the rice reaches your preferred texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDrain any excess water if necessary and serve hot.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCooking Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Matta rice generally requires more water and a longer cooking time than regular white rice. Follow the packaging instructions for the best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBuy Pavizham Matta Long Grain Rice 10kg Online in the UK\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eShop \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePavizham Matta Long Grain Rice 10kg\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElephant Cash and Carry UK\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and enjoy the convenience of ordering traditional Kerala rice and essential Indian groceries online.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOrder online today and explore our wide selection of Kerala rice, basmati rice, atta, dals, spices and Indian groceries at great prices!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStorage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Store in a cool, dry place away from direct sunlight and moisture. Once opened, transfer to an airtight container to maintain freshness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAllergen Information:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Always check the product packaging for the latest ingredient and allergen information before consumption.\u003c\/span\u003e\u003c\/p\u003e","brand":"Elephant Cash \u0026 Carry","offers":[{"title":"Default Title","offer_id":55656338260305,"sku":"P-ATT-PAV-4872-S","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/4883\/4385\/files\/camera-5541066944138158533.jpg?v=1793821496","url":"https:\/\/elephantcashandcarry.com\/products\/pavizham-matta-long-grain-rice-10kg","provider":"Elephant Cash \u0026 Carry","version":"1.0","type":"link"}